Market development of electric tricycles1
With the continuous expansion of the electric tricycle market, electric tricycle products will also be further improved. Since most of the market is in rural areas, considering the complexity of rural traffic conditions, electric tricycles must be more durable than electric bicycle products, and suitable for riding in various complex terrains; secondly, because many times electric tricycles carry The functions of freight and people, so it also has higher requirements on the load; again, in the process of freight and people, electric tricycles generally need to travel a long distance, so the continuation mileage of the tricycle needs to meet certain requirements.
Compared with electric two-wheelers, the development prospect and space of electric tricycle industry are broader, but the market has not been fully developed; the products are still at a low level, and the overall quality and function need to be improved; at the policy level , the issue of industry standards remains unresolved; as far as companies are concerned, most of them are small and medium-sized investment types, and their accumulation in capital, technology, channels, marketing, etc. is still insufficient, and they have not formed a strong leading brand, and the brand pattern has not formed a stable situation. . Like electric two-wheeled vehicles, electric three-wheeled vehicles also have a variety of vehicle types and models. In terms of vehicle types, it can be roughly divided into ordinary electric tricycles and special vehicles. Special vehicles include tourist vehicles, disabled vehicles, passenger tricycles, electric garbage trucks, ATVs, etc. According to the power, they can be divided into single-electric tricycles. and multi-electric tricycles.
The channel model of the electric tricycle industry is still at a very low level and has not yet formed a mainstream channel. Although various scattered sales outlets have been established, they are not stable, and there are no large dealers and model markets like the electric bicycle industry in the terminal. In general, the electric tricycle industry is still in the initial stage of only focusing on production, and marketing for the terminal sales market has not attracted enough attention in the industry. The rapidly expanding market space provides the possibility of rapid development for electric tricycle companies, and electric tricycle products, with their advantages of environmental protection, energy saving, convenience and practicality, are growing rapidly in various regions, especially in townships and rural markets. Special vehicles are also used in various fields and play an increasingly important role. Existing electric tricycle companies have a good momentum of development, and more companies have entered the industry, including motorcycle companies, electric tricycle companies, and bicycle companies. On the other hand, the immaturity of the market has also led to the fact that there are still no companies and brands with obvious strength in the industry. The brand pattern of the electric tricycle industry has not been formed, and the current basic pattern is only a temporary and unstable pattern. In the nearly one or two years of rapid development of the industry, this pattern will likely be changed many times.
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