The electric tricycle industry should be carefully managed
The development trend of the electric tricycle industry is as strong as ever. Although the current situation is difficult to make bigger and better, we can't be immersed in the mud and think about ways. The flattening of channels has become the focus of attention of many brands. Like all other industries encountering problems in terms of channels, as the market environment changes and competition continues to intensify, the multi-layer agency system makes the advantages of brand owners in price competition increasingly weak. Because there are too many links from production to circulation, price promotions can only dilute the profits of brand owners. The flattening of channels reduces sales costs, accelerates market response, understands product sales in a timely manner, and adjusts strategies in a timely manner. The advantages in such aspects are very obvious. The new day, which has achieved flat channels earlier, has now covered more than 90% of the country's prefecture and county-level markets, and distribution + direct sales have become the consensus of many powerful brands.
The development momentum of the electric tricycle industry
The electric tricycle industry is an industry that has been receiving more attention in recent years. One is that this industry conforms to the requirements of the development of the times for environmental protection, but another area of u200bu200bthis industry is that electric tricycles are developing rapidly. A few days ago, there were reports that the overall situation of the electric tricycle industry in 2014 was promising. However, from the perspective of different fields, the electric two-wheeler market is almost saturated, and the sales performance of electric two-wheelers has obviously remained stable. The space for development of the electric tricycle market is still expanding, and the sales index continues to rise. For electric tricycle companies, there is no need to worry about the market. But looking back at the development of the electric tricycle industry in 2013, whether it is the year-on-year decline in the two-wheeler field or the rapid expansion of the tricycle market, the problems are almost the same. That is to say, the phenomenon of product homogeneity and low value is widespread, industry innovation capabilities are insufficient, low-cost competition models are difficult to break through, and operational capabilities need to be improved. These factors will test the future development of enterprises.
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