The rapid development of China's electric tricycle industry
China's electric tricycle industry started around 2001 and has been developing for nearly a decade. From the total output of about 500,000 vehicles in 2004 to about 2 million vehicles last year, the rapid development of the electric tricycle industry is exciting. Small and medium-sized electric tricycle companies in various regions have also sprung up in the past few years. Compared with electric two-wheelers, the electric tricycle industry has a broader prospect and space for development. It started late and the market has not been fully developed; the products are still at a low level, and the overall quality and functions need to be improved; at the policy level, industry standards The problem remains unresolved; as far as companies are concerned, they are mostly small and medium-sized investment enterprises, and their accumulation in capital, technology, channels, marketing, etc. is still insufficient, and they have not formed a strong leading brand, and the brand structure has not formed a stable situation. The rapidly expanding market space provides the possibility of rapid development for electric tricycle companies. With its environmental protection, energy saving, convenient and practical advantages, electric tricycle products have grown rapidly in various regions, especially townships and rural areas, such as tourist vehicles. Special vehicles are also used in various fields and play an increasingly important role. As the industry is still in the growth stage, the existing electric tricycle companies have a good momentum of development, and more companies have entered this industry, including motorcycle companies, electric tricycle companies, and bicycle companies. The rapid growth of the market has brought huge opportunities to companies, and it has also become the best time for brands to break through. It is expected that within three years, more companies will enter this industry one after another, and the number of companies in the electric tricycle industry will become The industry brand structure will gradually become clear due to the continuous expansion of the industry scale and the industry reshuffle, and a relatively stable state will be formed. The brand pattern of the electric tricycle industry has not been formed, and the current basic pattern is only a temporary and unstable pattern. This pattern may be changed many times during the rapid development of the industry in the past year or two.
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